Second-home buyers, small investors, families buying together
Second homes and investment
Help with the purchase that is not a primary residence: rental rule checks, realistic operating numbers, shared-ownership structures and exit planning.

The short version
A cottage on Ripley or a near-water ranch on Waubesa is a different purchase from a primary home. The questions are about weeks of use, carrying cost, whether short-term rental is allowed, and what happens in ten years when one sibling wants out.
We start with the rules, because they decide the rest. Short-term rental is regulated differently in every municipality on our map, and some associations restrict it further. We confirm what is permitted in writing before you build a rental assumption into your budget.
Then we build the honest operating number: taxes, insurance, lake district fees, pier maintenance, winterization, a snow contract and a vacancy allowance. Most second-home buyers we meet have been quoted a rosier figure elsewhere, and they thank us later for the boring version.
Step by step
How it actually runs
Use and budget call
How many weeks, who else uses it, and what you are willing to spend per year to keep it.
Rules check
We confirm rental and use restrictions for the specific municipality and association in writing.
Numbers
A carrying cost worksheet for each property you are serious about, with no optimistic rounding.
Tour and diligence
Cottages hide different problems than houses. We look at septic, well, winterization and the pier first.
Purchase and setup
We hand off to a caretaker, a snow contract and a winterization plan before your first season.
Why it matters
Three things this prevents
Every one of these came out of a transaction where it nearly went the other way.
Rental rules in writing
Confirmed with the municipality before you count a dollar of rental income.
Honest carrying costs
Taxes, insurance, lake fees, pier, winterization and vacancy, all of it.
Planned for the exit
Shared ownership and resale considered at purchase, which is when it is cheap to fix.

What it costs
No packages, no surprises
| Item | Cost | Notes |
|---|---|---|
| Second-home consultation | No charge | Including the rules check for one municipality |
| Carrying cost worksheet | Included | Per property, for buyers working with us |
| Shared ownership guidance | Included | We are not attorneys, and we will tell you when to hire one |
Sample figures for demonstration. Nothing here is legal, tax or investment advice. Talk to your attorney and your accountant before you structure a purchase.
Questions
About this service
Anything not covered here, call the office and ask.
It depends entirely on the municipality and sometimes the association. Some allow it with a licence, some cap the number of nights and some prohibit it. We confirm it in writing before you buy.
On the properties we see, taxes plus insurance plus lake district fees plus winterization and pier work commonly lands between eight and eighteen thousand a year, before any mortgage. It depends heavily on the lake and the assessment.
It is a fine idea with a written agreement covering use weeks, cost sharing and how someone exits. It goes badly without one. We will tell you to see an attorney, and we mean it.
Frontage has held value well on this chain over the past decade, but a small seasonal cottage is a thinner market than a year-round home. Plan for a longer sale window at exit.
Related
Usually booked alongside
Book the first conversation
Ninety minutes, no charge, and you leave with a written plan whether or not you hire us.
Four agents, one office on Monona Avenue, replies within one business day.
